Eu Yan Sang Power Up!

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(Daddy powers up!)

My first brush with essence of chicken was - surprise surprise - when I was mugging away during life as a student. Come exam time, my mum never fails to prep me up with a bottle of essence of chicken every single night. Because let's face it, if I don’t have that black fuel with me at night, I am as good as dead when confronted by mountains of textbooks and notes which refuse to get into my head.

Now, I think I need it for the sleepless nights when Ale decides to go on one of her but-I-am-not-tired routines. Either that, or when the situation calls me to sit down with the boys to revise their school work during the exam period.

And speaking of exams, I will have love to share my stash of essence of chicken with them during this trying period. Unfortunately, the normal essence of chicken on the market is grossly unsuitable for children due to the addition of stimulants such as caffeine. More importantly though, caramel is present in essence of chicken and this is a big no-no for children. As caramel is an additive, the more food additives and preservatives kids get on a daily basis, the more their tiny livers has to detoxify.

Luckily though, children now have the privilege of enjoying chicken essence that is specially formulated for them, thanks to Eu Yan Sang.

Aptly named Power Up!, its essence of chicken is packed with high quality proteins made with 100% premium-grade essence of chicken and the finest of ingredients in Traditional Chinese Medicine (TCM) to help boost kids' appetite, improve eyesight and enhance sleep. After all, protein is essential for toddlerhood as it is the fastest growth period.

On top of that, every bottle of Power Up! is 100% free from caramel colouring, added flavouring or salt, preservatives, sugar, fat and cholesterol, stimulants or caffeine. In fact, it has the honour of being the first and only essence of chicken in the market formulated for kids that is caramel-free. Simply put, this stuff is safe for kids as young as two years old.

Depending on your child's needs, there are three different types of Power Up! 100% Pure Chicken Goodness:

Power Up! Vision (Orange)
Packed with health benefits of Wolfberries, Beiqi and Baihe extract, it gives your child improved vision, better sleep quality and stronger metal clarity.

Power Up! Appetite (Blue)
This livens up the child's palate with Dangshen, Huaishan and Fuling extract, and improves appetite and soothes digestion.

Power Up! Concentration (Yellow)
Just pure essence of chicken, this aims to boost mental power, improve concentration and promote growth.

And talk about good timing. I received the Power Up! samples on the week of Ash's week-long mid-year exams. The eye-catching packaging definitely caught his eyes first and the more he scrutinized the wordings on the boxes, the more intrigued he was.

He was keen to try it, especially after reading that these tiny bottle of goodness will aid in boosting his mental power, improving concentration and having stronger clarity! I highly suspect he thinks he will power up like a superhero after downing a bottle.

I would not count essence of chicken as one of my top fave drinks of all time, so I was initially hugely skeptical of how Ash will take to its taste. After remarking that it tasted "a bit funny" after the first sip, he continued drinking and before I knew it, the bottle was empty!

He loved it... something I have to admit caught me by surprise. And as if to further demonstrate how much he enjoyed drinking it, he asked if he could have a second bottle! Failing which, he decided to lick the bottle clean instead. Because good things cannot waste, right?

And in the subsequent days leading to his exams, he was the one reminding me to give him his daily dose of Power Up! just before we head off to school!

How about Ayd and Ale? Ale had a whiff of it and decided it was not going to enter her mouth. Ayd gamely tried it and while it was not love at first taste, he finished half a bottle on his first try. I think he is slowly getting more receptive to it, remarking that he too will drink a bottle a day when it comes to his year-end exams.

OR I can just get the wifey to serve up some flavourful dishes for the monkies using Power Up! 100% Pure Chicken Goodness such as those found on Eu Yan Sang's Food & Recipes page.

They will never know the difference.

Now here's a giveaway just for our readers! (CLOSED)

Tell me, in 50 words or less, how you think Power Up! will benefit your child and you stand a chance to win a $100 Eu Yan Sang Voucher! 

Leave your answer in the comments section below together with your email and THREE winners with the best answers (as judged by Eu Yan Sang) will win a $100 e-voucher each to shop at Eu Yan Sang's online store. One entry per person, and this is open to Singapore residents only. Closing date of the giveaway is on 30th June 2014.

GIVEAWAY RESULTS

Congratulations to the following winners: 

Jennifer Lee
Jingxian
Robert Sim

You have each won a $100 e-voucher from Eu Yan Sang! Check your email inbox! :)


Power Up! Concentration (S$16.80), Power Up! Vision (S$17.80) and Power Up! Appetite (S$17.80) are retailing at all Eu Yan Sang Stores island-wide, and online HERE. Power Up! 100% Pure Chicken Goodness! is recommended for children aged 2 to 12. For more information, visit www.euyansang.com.sg/power-up/